Question from a poker affiliate: Should I go for CPA or revenue share?

Siim Einfeldt
Published under Affiliate earnings

Photo By Marce Grez
I recently talked to a friend of mine who was just becoming a poker affiliate and he wanted to know which revenue option would be better for him - poker CPA or poker revenue share. After thinking about it for a bit, my answer was that it really depends. My personal choice is definitely revenue share (for reasons outlined below), but there are times when you should or need to go with CPA.

CPA is often a one-time payment (sometimes might be split into couple of different payments based on the player's play-through) to you for bring a player to the poker network. And if you need cash fast, then CPA is your option. Also, if it seems that the amount the company is paying for CPA would take years to get together with revenue share, it might also be a good idea to choose the networks CPA offer. But in any other cases, CPA doesn't sound too good to me. Ah yes, there is one more time when you should go with CPA - when revenue share is not available to you. In some cases poker networks don't initially offer revenue share to some affiliates. I have seen it happen.

Poker revenue share, like I mentioned is definitely my choice as it means you could earn from one player for years to come. Statistics show that you might be able to earn from any one player for about 2 years. And if that player is always improving and moving on the higher limits, your earning potential is huge. The revenue share, depending on the poker affiliate program, can be anywhere between 10 and 50%.

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